About Prudent Investor Advisors

Prudent Investor Advisors (PIA) is the new investment advisor for the MFDA Master Escrow Plan® (MEP™) and replaces Merrill Lynch. Last year, the MFDA Board announced that Merrill Lynch had decided to no longer participate in certain lines of business including the investment management of prepaid funeral funds. MFDA issued a Request for Proposal (RFP) to find a new investment manager that would enhance the MFDA MEP™ program and up-grade the investment services offered to Members. After a long and exhaustive nationwide search, PIA was selected as the investment manager of the MEP™ for a number of reasons including its expertise in understanding the challenges that face Members in making investment decisions for prepaid funds, its ability to provide Members with a unique investment solution to meet those challenges as well as its credentials and experience as a fiduciary investment advisor.

The principals at PIA, W. Scott Simon, Gary K. Allen and Jeffrey B. Coontz, are nationally-recognized experts who bring a robust fiduciary process to the MFDA MEP™. Scott Simon is an attorney and author of The Prudent Investor Act: A Guide to Understanding. Scott quite literally “wrote the book” on interpreting the Uniform Prudent Investor Act (UPIA). A version of the UPIA is the Michigan Prudent Investor Rule which governs the trustees of the MFDA’s MEP™. Scott has written a monthly column for Morningstar on fiduciary investment issues called Fiduciary Focus since 2003 and is the recipient of the 2012 Tamar Frankel Fiduciary of the Year Award.